Why Your ABA Therapy Practice Needs a Blog—And How to Get Started
- Ashleigh
- 2 days ago
- 5 min read
Running an ABA therapy practice is no small responsibility. Practice leaders have endless tasks on their plates, from staffing, onboarding, and training to intake, insurance credentialing, marketing, and more. Many small practice owners also hold a caseload, managing clinical tasks, like case oversight, treatment planning, and parent training, on top of the administrative duties.
With so much to juggle, starting and maintaining a blog might seem like a luxury you simply don't have the time to upkeep. For many, it falls to the bottom of a never-ending to-do list. But here's the thing—a blog can be a powerful, strategic tool for your ABA practice. And it doesn’t have to take you away from business-critical tasks. Let’s explore why your ABA therapy practice needs a blog—and how you can get started.
Benefits of an Active Blog for ABA Therapy Providers
Blogs serve multiple purposes for therapy practices. When done well, they can be a powerful driver of growth, education, and connection. Here are a few key benefits of having an active blog with high-quality content.
Blogs Build Trust With Families
A well-maintained blog builds credibility with families who may be considering your services. Choosing a therapy provider is a big decision. Families may contemplate whether ABA therapy is even the right choice for them and, if it is, which provider is the best fit for their family's needs. There are many questions they're likely to have before settling on a service and provider. Creating a blog or resource center with helpful, educational content shows dedication to families, demonstrating support at every step of the therapeutic journey—even before they choose you.
Improve SEO and Online Visibility
In today's digital world, most people turn to Google when they have questions. Parents of autistic children are no exception. They often search for therapy providers in their area, research therapy options, and seek answers about autism, ABA methodologies, school supports, and other related information.
Publishing blog content that addresses commonly searched questions—and optimizing it with local SEO strategies—can drastically improve your visibility in search results. This means more families in your area can find your practice. In fact, organizations with a blog average 55% more website visitors than those without one!
Real Results: ABA Resource Center's Growth
For full transparency, ABA Resource Center has put this theory into practice. In 2025, we committed to consistent content creation. So far this year, we’ve published 19 blogs compared to just 2 in the same period last year. The impact? Blog views are up nearly 100%, and Google search clicks have almost doubled. The takeaway is clear: consistent, high-quality content drives visibility, engagement, and growth.
Attract RBTs & BCBAs
It's no secret that the ABA job market is becoming intensely competitive. Per the US Employment Demand for Behavior Analysts report, in 2024, there were 103,150 open BCBA positions, roughly 30,000 more open positions than certified BCBAs. As BCBAs and RBTs recognize the increasing demand for their services, they're becoming more selective in choosing a company to work with. With this, attracting behavior technicians and analysts is another key reason to build and maintain a blog.
Clinicians want to work for organizations that are well-aligned with their values and clinical philosophy. A blog is one place where you can highlight what sets you apart from other providers, positioning yourself as a trusted ABA employer. Whether hiring RBTs, BCBAs, or both, a strong content strategy can help attract professionals who align with your practice culture.
Hiring for RBTs and/or BCBAs?
Boost your visibility by posting your open positions on the ABA Job Board!
Position Yourself as a Thought Leader
If your goal is to gain contracts with schools, credibility with pediatricians, or build relationships with other professionals, publishing insightful blog content is an excellent way to position your practice and yourself as a thought leader. Sharing your expertise showcases your clinical knowledge and highlights your ability to communicate it clearly. Over time, this builds trust, attracts referrals, and strengthens your reputation within the community.
Where to Start When Creating an ABA Therapy Blog
Ready to start creating content? Awesome. Now, it's time to develop a plan. The first step is to determine who will develop and oversee content creation. A few options to consider:
Write the blogs yourself: If you enjoy writing and have the time available, writing the blogs yourself may be an option.
Assign BCBAs or BTs non-billable hours to develop content: Identify strong writers within your practice who may enjoy a change of pace and assign blog writing to them. Consider their knowledge of SEO best practices in addition to their quality of writing.
Outsource content creation to a professional writer in the ABA space: If time is tight or you're not confident in your/year team's SEO content writing abilities, another option is to outsource content creation to an ABA freelance writer.
Next Steps:
1. Identify Your Audience
Consider who you’re writing for. Most often, an ABA practice's primary audience is families of neurodivergent children, and the secondary audience is potential staff. Your audience might also include educators, pediatricians, or other professionals. Understanding who your audience is will help shape your tone, topic selection, and content goals.
2. Choose the Right Topics
Consider what topics resonate most with your target audience. Start with foundational content that answers common questions families and staff have, such as:
What is ABA therapy?
What does the intake process look like?
How do you measure progress in therapy?
Who are the members of an ABA treatment team?
Is ABA covered by insurance/Medicaid?
How does your practice set itself apart from others/what makes you unique?
Another recommendation is to build content around timely topics like back-to-school transitions and holidays.
If your goal is to increase online visibility and get found on search engines, consider SEO best practices when developing topics. For example, use keywords your audience is already searching for (e.g., “ABA therapy near me” or “What does an RBT do?”). Look at trending topics and keyword search volume. Use tools like SEObility, Google Ads Keyword Planner, and Semrush to identify keywords. Creating content that aligns with your audience's needs and search engine algorithms allows your blog to become a reliable source of organic traffic.
3. Set a Realistic Publishing Schedule
Identify a blog schedule that works within your availability. Aim for no less than one blog per month. If possible, shoot for 2-4 blogs per month.
4. Optimize for SEO
SEO involves many components, and diving deeper into best practices can greatly improve your blog’s performance. To get started, here are a few quick tips:
Use keywords naturally throughout the content.
Include the location of your services to boost local SEO.
Write clear, descriptive, engaging titles and meta descriptions that include the keyword.
Use H2 and H3 headers throughout the blog to structure the content.
Internally link your content to other pages or blog posts on your site.
5. Add Backlinks
Include backlinks to reputable sites within your content to add credibility, both to the reader and for SEO purposes.
6. Include a Call to Action (CTA)
Include a CTA, inviting readers to contact your practice, request an intake call, learn more about your practice, sign up for your newsletter, search open positions, or do some other activity.
Start Building Trust, Visibility, and Growth—One Blog at a Time
A well-written blog offers more than pure marketing value. It's a way to educate families, support staff, and strengthen your presence in the community. Whether your goal is to improve SEO, establish credibility, or simply share the incredible work your team is doing, a blog is a great way to get started.
If blog writing isn't your thing—or you just don't have the time—I can help. As a BCBA and experienced freelance writer, I specialize in crafting high-quality, SEO-optimized blog content for ABA providers. I understand the type of content that best resonates with families and how to drive website visibility. Let's get started! Learn more about my ABA writing services here.
